The Independent Artist Is the Resistance Now
The real threat to independent artists isn’t AI. It’s fear, hesitation, and sitting out while the landscape changes. This essay explores why the modern resistance isn’t anti-technology, but pro-evolution, and why artists who adapt will shape what comes next.
CLOUD DROPS | Week Ending 1/30/26
Cloud Drops is a rolling snapshot of what’s new at LAVNDR CLOUDS, from fresh music to key moments worth paying attention to.
The Middle Class of Music Isn’t Dying. It’s Getting Smarter.
The middle class of music isn’t disappearing. It’s being rebuilt by independent artists who treat their work as assets, build systems, and prioritize durability over hype.
CLOUD DROPS | Week Ending 1/23/26
Cloud Drops is a rolling snapshot of what’s new at LAVNDR CLOUDS, from fresh music to key moments worth paying attention to.
The Art of The Follow Up
At LAVNDR CLOUDS, we believe progress is rarely about chasing harder, it’s about moving smarter. Few practices reveal this truth more clearly than the follow-up email.
For independent creatives, founders, and operators, following up can feel awkward, invasive, or even desperate. But done correctly, a follow-up isn’t pressure. It’s professionalism. It’s clarity. It’s respect for momentum.
The Independent Artist Release Checklist
Most songs don’t fail because they’re bad. They fail because the release wasn’t prepared. This checklist outlines the core steps independent artists should lock before dropping a record, from rights and metadata to assets, pitching, and distribution.