The Art of The Follow Up
At LAVNDR CLOUDS, we believe progress is rarely about chasing harder, it’s about moving smarter. Few practices reveal this truth more clearly than the follow-up email.
For independent creatives, founders, and operators, following up can feel awkward, invasive, or even desperate. But done correctly, a follow-up isn’t pressure. It’s professionalism. It’s clarity. It’s respect for momentum.
The Independent Artist Release Checklist
Most songs don’t fail because they’re bad. They fail because the release wasn’t prepared. This checklist outlines the core steps independent artists should lock before dropping a record, from rights and metadata to assets, pitching, and distribution.